A-CAPPP
The Anti-Counterfeiting and Product Protection Program (A-CAPPP) is the first and preeminent academic body focusing upon the complex global issues of anti-counterfeiting and product protection of all products, across all industries, in all markets on strategies to work effectively to detect, deter, and respond to the crime.
Brand owners, government agencies, professional associations, and others all share in the challenge of responding to counterfeit goods and product protection issues. A-CAPPP is an independent, interdisciplinary evidence-based hub, offering research, educational programs, information, and partnership opportunities designed to assist in protecting brands and products of all industries worldwide.
Described by the FBI as the crime of the 21st century, product counterfeiting accounts for an estimated $600 billion in global trade and wreaks dire global health, safety and economic consequences on individuals, corporations, government and society. Through the A-CAPPP and its partners, you will find information designed to help you navigate the strategic, technological, legislative, and legal challenges of anti-counterfeiting and product protection programs.
Jeremy M. Wilson, Director of the A-CAPPP provides an overview of the program.
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Highlights
- New A-CAPPP Backgrounder released, The Use of Cues in the Consumer Product Authentication Process
- A-CAPPP featured on NBC's Science 360 Network Science of Innovation: Anti-Counterfeiting Devices
- New A-CAPPP Backgrounder released, Victims and Reporting of Counterfeit Products On-Line: Evidence from Complaint Data
- A-CAPPP presents at the IPPSR forum "Responding to Michigan's Marketplace for Product Counterfeiting"
- Law Enforcement Training Videos Released
- New journal article released, "Product Counterfeits in the Online Enviroment...."
- MSU offers first graduate certificate in anti-counterfeiting














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